WHAT's flurrr
I clearly remember the moment I was struck by street life; I was just a kid.
The countercultures of that time were my main sources of inspiration: Rap music and the world of Hip-Hop, graffiti, skateboarding, grunge, punk & metal..—basically, what was considered “alternative.”
Curiosity quickly turned into passion, driving me to explore every aspect of this world, experimenting and striving to be an active part of it.
My work experiences shaped me in the field of streetwear and retail, but the dream of bringing my vision to life always lingered and grew exponentially.
Today, from this desire, an idea has emerged, along with a concrete project—a store where research, history, classics, and creativity merge in an uncontrollable whirlwind:
TODAY flurrr IS BORN!
The countercultures of that time were my main sources of inspiration: Rap music and the world of Hip-Hop, graffiti, skateboarding, grunge, punk & metal..—basically, what was considered “alternative.”
Curiosity quickly turned into passion, driving me to explore every aspect of this world, experimenting and striving to be an active part of it.
My work experiences shaped me in the field of streetwear and retail, but the dream of bringing my vision to life always lingered and grew exponentially.
Today, from this desire, an idea has emerged, along with a concrete project—a store where research, history, classics, and creativity merge in an uncontrollable whirlwind:
TODAY flurrr IS BORN!
flurrr is a new place where classics take home.
There’s no hype, there’s no high fashion role model, there’s no vintage or second hand, this is not an archive….
This is history, this is classic, timeless stuff, passion and love:
It means past present and future, iconic moments, iconic styles, what we love and what we hate, our contradictions, what’ve build who we are.
This is what we can create with our feelings!